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Aim Solutions launches 'unique' city break incentive

Aim Solutions has launched the new European City Break Voucher which provides the recipient with a three-day, two-night city break including accommodation and return flights to either Amsterdam, Barcelona, Milan, Paris, Prague or Rome.

This voucher is described as being unique in the market place because it offers both return flights and accommodation for the same price per unit as existing products that offer either/or.

City breaks have never been more popular, especially as the credit crunch takes a chunk out of consumer pockets and many want to swap their long summer holiday for a couple of well-planned short breaks. Dspite increasing poor economic conditions, studies have shown that over 60% of the population are still considering a holiday as one of life’s necessities.

Managing director Simon Kent said: “Over the last couple of years, short city break bookings have increased by 25 per cent, showing demand and interest is still very much on consumers agenda.

"Coupled with that demand, our blue-chip clients needed a high quality product at a very competitive cost per unit, which will give proven return on investment - the new Euro City Break voucher satisfies both that need and the demand from the consumer."

September 26, 2008

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