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ISP publishes new electronic coupon guidelines
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The ISP, is association with Couponstar, has responded to the growth in distributing coupons over the internet by publishing new guidelines.

The report, which is available exclusively on the ISP’s website, has been prepared to lay down some basic guidelines and good practice to help members.

It seeks to cover:
  • coupon design and layout
  • advice on targeting
  • technological attributes
  • redemption control.

Key delivery channels covered include pure e-coupons, retailer-specified coupons and print-at-home coupons.

ISP Chief Executive Annie Swift said: “These guidelines are issued as recommended best practice for the distribution of coupons and vouchers online. They will help marketers and their agencies to better understand the challenges of this new medium and navigate quickly through the process to create successful internet coupon programmes.

“The ISP Coupon Committee will continue to monitor internet coupons and we will inform you of any future changes likely to occur.”

Click here for the Electronic Coupon Guidelines. The guidelines are part of the ISP's legal advice and best practice section. Have your ISP website password ready, or you can request one for free access.

Couponstar is an interactive coupon solutions company that specialises in transforming online activity into measurable offline sales with a suite of products that safely and effectively integrates printable coupons (or vouchers) into online marketing campaigns. Its innovative marketing technology solutions, including its CouponNET® network of leading publisher websites such as GM.TV, UKTV, Now Magazine, Yours Magazine, and Bounty.com enable FMCG brands and retailers to reach millions of qualified UK consumers every month with the most flexible, effective and secure alternative to offline-delivered coupons. Since 2002 they have run more than 1,200 promotions for over 70 clients across numerous industry sectors.

October 2, 2008
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