About the ISP
ISP Agenda 2009/10
ISP Team
ISP Board
ISP Fellows
ISP Code of Conduct (PDF)
ISP Articles & Memoranda
Accounts 2009 (PDF)
Accounts 2008 (PDF)
Accounts 2007 (PDF)
Useful Links
Privacy Policy
Membership
Corporate Membership
Full Corporate Benefits
Reduced Rate Benefits
Apply now
Request a Pack
Professional Indemnity
Corporate Member List
Terms & Conditions
Fixed Fee Checklist
ISP Circle of Gold
Personal Membership
MISP Membership
Application Form and Pack
Legal Advice
Europe
Monthly EU brief
Best Practice
Cash Refund Sendaways
Competitions
Coupon Report
Free Draws
Free Mail-Ins
Instant Wins
ISP Technique Guidelines
Sales Promotion A to Z
Satisfaction Challenges
Self Liquitating Premiums
Try-Me-Free
Tackling Misredemption
CAP code
Legal Advice
Prize fulfilment
Gambling Act 2005
Coupon Guide
Food Premium Inserts
Unfair practice directive
Corporate law
Promotion Case Studies
Search
Examples
Register
Help
Education
ISP Diploma
ISP Diploma in Motivation
ISP Certificate
ISP Digital Certificate
Experiential Certificate
Make your mark
Funding for Training
The Seal
Survival Kit
KnowledgeShare
Make a request
Awards and Events
Awards
International Awards
Roll of Honour
Events
News
News archive
Member news
Research archive
Member news archive
Contact us
Content management systems by
Bright Blue Creative
  Link to the ISP home page  
     
 
     
 
 
 
 
Search this site
Site map
 
     
Main menu
Sublime Promotions takes Guitar Hero on tour
Edit this content
Sublime Promotions was appointed by Activision to run a nationwide games sampling roadshow this summer for its latest instalment in the Guitar Hero franchise, Guitar Hero On Tour.

The roadshow visited busy seaside locations and city centres across the country, coinciding with the start of the school holidays. The aims of the tour were to create as much excitement and energy for this new dimension of portable game play as possible, as well us unearthing the UK’s hidden rock stars!

After the huge success of the previous Guitar Hero games, Activision was keen to promote the launch of Guitar Hero On Tour, its first-ever outing on the Nintendo DS, featuring the unique Guitar Grip Peripheral.

Key to Guitar Hero On Tour was the new-found portability given to the product on the DS which Activision wanted to capitalise on. The roadshow took the form of a rock-fashioned promotional team whizzing around cities and towns on Guitar Hero On Tour branded Yamaha scooters, allowing them to demonstrate the game to many more consumers in a greater variety of locations than a fixed site alone would have allowed.

After sampling Guitar Hero On Tour for the DS, people were invited back to a large mobile performance stage located in prominent positions in each city where they could trial the full-sized Guitar Hero III: Legends of Rock and Aerosmith editions.

Potential axe kings from Sunderland to Southend got the chance to challenge friends and family to live guitar battles in front of crowds of the public. The challenges were relayed live to spectators via large LCD screens integrated within the design of the stage. For the stage itself, Sublime customised a fully functioning festival rig resplendent with state-of-the-art lighting truss and the essential wall of legendry Marshall Amplifiers for the full rock effect.

Andy Martin, head of experiential marketing at Sublime, commented: “It’s great to be working on another Activision project. Guitar Hero on Tour is a truly revolutionary product. We first demonstrated the game at T4 on the Beach and the response from consumers trialling the Guitar Grip peripheral was staggering. Being able to play their favourite game on the move has indicated the wide appeal this new incarnation of the game has to offer.”

September 1, 2008
Edit this content
Add content here
 
Member news
ISP member news
Read about the latest account wins, campaigns, products, services and other news.
Find out more
ISP KnowledgeShare
A new, complimentary training initiative from the ISP.
Click here
The ISP Seal
A new consumer-facing accreditation scheme
More info