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Google promotes mobile services through Sense

Google appointed London-based experiential agency Sense to handle the promotion of its Google Mobile services.

The campaign, which has been running since July, aims to drive awareness of the Google services that are available for mobile phones, including Google Search and Google Maps.

A comfortable lounging area was set up on London’s commons and parks alongside interactive garden games.

Google demonstrators showed consumers how to access popular Google services using their own mobile handsets. Once a demo was complete, consumers were invited to beat the heat by choosing a 100% natural ice lolly from the specially branded Google trikes.

Anat Amir, senior mobile product marketing manager said of the initiative: “We have appointed Sense to drive awareness of our mobile consumer products and hope that their fresh summer-time approach will help us to reach newer audiences”

Sense, which was appointed as sole agency for the campaign, has worked closely with the Google team to develop a campaign that will allow consumers to try out the Google mobile services first hand.

Lou Fairhurst, group account director at Sense, said: “It is great for us to be sole agency in a campaign of this scale. The power of experiential marketing is underlined by Google Mobile’s investment in this arena”

September 19, 2008

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