Content management systems by
Bright Blue Creative
  Link to the ISP home page  
     
 
     
 
 
 
 
Search this site
Site map
 
     
Main menu
Multiply completes brand experience for Absolut Pears
Edit this content
Edinburgh-based agency Multiply has completed an in-bar marketing campaign which tempted stylish drinkers to sample Absolut Pears vodka.

Multiply created a "Garden of Eden"-style pear orchard to promote the latest addition to Absolut’s iconic vodka range.

The 25 sq metre orchard – designed to reflect Absolut Pears’ 100 per cent natural contents – stopped at 20 of the UK’s trendiest venues in Edinburgh, Glasgow, Newcastle and London.

Bar customers were asked to pick a pear from the orchard, which when opened, revealed an Absolut Pears miniature which could then be added to lemonade or their favourite mixer at the bar.

David Roberts, Multiply Account Director, said: “The Garden of Eden approach fitted perfectly with the purity and fresh natural contents of Absolut Pears.

“The campaign proved a great hit in the bars and we are confident it has tempted drinkers in to trying Absolut Pears on a more regular basis. The orchard was a bold, innovative and fun way to place Absolut Pears in front of discerning drinkers with high disposable incomes.”

Linda Phillips, Absolut brand manager at Maxxium, said: “Multiply was the natural choice when it came to us devising a sophisticated but fresh in-bar experience to promote Absolut Pears.

“We work closely with Multiply to achieve consistently high standards in marketing and sales promotions of the Absolut brand and this latest campaign maintains that tradition.”

September 15, 2008
Edit this content
Add content here
 
Member news
ISP member news
Read about the latest account wins, campaigns, products, services and other news.
Find out more
ISP KnowledgeShare
A new, complimentary training initiative from the ISP.
Click here
The ISP Seal
A new consumer-facing accreditation scheme
More info