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Granby awarded new contract with Mindware
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Granby Marketing Services has been appointed as Mindware’s supplier partner to undertake all order handling, payment processing, fulfilment and customer service operations for the UK market.

Mindware, a US-based company that has been trading for 17 years, is an award-winning creator and distributor of educational toys, books, games and activities for children of all ages.  As well as its US operations, the company also operates mail-order and e-commerce activity in the UK.  

The new 2008 catalogue launched in August this year and Granby is working with the US-based management and operations team at Mindware to develop a solution that will provide a successful and efficient online shopping service. Furthermore through Granby’s brand ambassador training programme will maintain the high standards of customer care and brand loyalty.

Granby’s chief executive, Stephen Bentley, said:  “Mindware will be able to rely on us for professional and cconsistent delivery and we look forward to providing this for them over their busy Christmas period”. 

Consumer online spending is increasing considerably faster than the traditional in store experience which has given Mindware the opportunity to expand into the UK with the support of Granby Marketing Services who will ensure an end to end service which mirrors the brand.

Mindware offers its own “rock-solid 100% satisfaction guarantee” and Granby’s task in the UK this Christmas will be to ensure delivery of this to the consumer. 

Mindware, a US-based company that has been trading for 17 years, is an award-winning creator and distributor of educational toys, books, games and activities for children of all ages.  As well as their US operations, the company also operates mail-order and e-commerce activity in the UK. 

Granby Marketing Services is leading the way in response and fulfilment management across multi channels and media and has been providing award-winning marketing services for over 50 years. 

It has the capacity to fully integrated response mechanisms including mail, telephone, email, online, SMS and DRTV to support tactical, seasonal and ongoing consumer and business interaction.  Additionally, Granby’s own bespoke software, SCOPe, offers clients online reporting with complete campaign reporting transparency.

Granby’s client portfolio consist of prolific brands including Coca Cola, Huggies, Andrex, Cadbury’s, Central Office of Information, Dove, Kraft, Qualification and Curriculum Authority, Scottish Power, Comfort, Lynx, Sainsbury’s, Unilever and Transport for London.

September 1, 2008
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