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Lime going to live forever thanks to film campaign

Remember my name….Fame! The phenomenon of the 80s is now one of the most anticipated film releases of 2009. The modern-day remake of cult film and TV series Fame is set to be released in cinemas summer 2009.

Released in the UK by Entertainment Film Distributors (EFD) next summer, this Academy Award, Golden Globe and Emmy-winning modern classic is back, reinvented for a whole new generation.

EFD’s retained promotions agency, Lime Communications, is representing Fame to source and facilitate all brand partnerships and promotions in the UK to support the film’s release. It is already creating a huge level of interest from brands wishing to be associated with the film.

Caroline Campbell, account director at Lime Communications, said: “It’s incredibly exciting to be working on a film which has already demonstrated it’s huge appeal to teens and adults of all ages.

“We’re keen to work with brands that will fully embrace the multitude of promotional opportunities that this film offers. An official partnership with Fame will offer partners the opportunity to theme their advertising creative and promotional campaigns with this high profile new film.”

September 10, 2008

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