Alex Fennemore has been appointed by integrated marketing agency Haygarth as its new senior planner. Alex, who joins from Tesco, will start in September in a newly created retail planning role. Building on Haygarth’s current retail credentials, Alex will work across key clients including Disney, Gillette and Dairy Crest. Sophie Daranyi, CEO at Haygarth, comments: “Alex’s appointment shows our continued investment in the planning process. His retail experience will prove invaluable in planning campaigns for our retail clients.”