ISP - Institute of Sales Promotion - MAA at NIS 2008

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ISP exhibits at National Incentive Show as part of Marketing Association Alliance

The ISP will be exhibiting at the National Incentive Show at Birmingham NEC from September 16 to 18 as part of the Marketing Association Alliance.

The Marketing Association Alliance is a network of trade bodies made up of the ISP, the British Promotional Merchandise Association (BPMA), the Direct Marketing Association (DMA), Point of Purchase Advertising International (POPAI), the Independent Print Industries Association (IPIA) and The VA, representing vouchers and gift cards.

The MAA will be hosting seminars on each day of the exhibition.

Tuesday 16 September
11am The ISP’s associate director of education, Richard Pink, formerly promotions and licensing manager at Kellogg Sales and Marketing UK and head of licensing at Entertainment Rights.
2pm Phil Day, business manager at POPAI will lead a seminar on top tips for reaching the biggest audiences.

Wednesday 17 September
11am Gordon Glenister, director-general of the BPMA
2pm Andrew Johnson, director-general of The VA.

Thursday 18 September
11am John Price of the DMA on outbound telemarketing
2pm Andrew Pearce, chief executive of the IPAI, on innovations in print

Click here for more details about the National Incentive Show.

Click here to go to the National Incentive Show to pre-register.

August 18, 2008

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