| National Incentive Show 2008: preview |
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Following a very successful show in 2007, which saw a 13 per cent increase in visitors, the organisers of the National Incentive Show have added a number of new and exciting features to the 2008 event.
In addition to the new features organisers of the National Incentive Show have again developed a high level seminar programme for industry inspiration.
The seminar and show is free to attend and visitors can pre-register online at www.nationalincentiveshow.co.uk. Visitors who pre-register for the show will automatically be entered to win a Sony Cyber-shot camera and digital printer.
New – Voucher Association Pavilion
Vouchers offer the perfect solution for business rewards new to this year’s show is the VA Pavilion which features some of the UK’s leading brands including B&Q, Comet, Debenhams, John Lewis, and Woolworths.
New – Google University & Key Note Speech
Google offers a vast variety of opportunities for businesses and marketers. There will be two Google University sessions demonstrating how visitors can acquire and convert more customers via their website and will also receive a £50 worth of Google Adword vouchers. Google Marketing Director, Dan Cobley will give a unique insight into how the web is having an astounding impact on how people interact and communicate with brands and what this means for marketers.
New – Networking Lounge & Bar
Events are unique in bringing people together and this year’s show will offer visitors the chance to network with industry peers and make contacts from other related industries. The Main Bar will host a happy hour drinks reception on Tuesday 16 and Wednesday 17 evening for the perfect excuse to enjoy a drink with fellow visitors and exhibitors.
Co-location
Once again the National Incentive Show will be co-located with Event UK (formerly National Venue Show) the show for destinations, venues and event service suppliers, Call Centre Expo & Customer Management Expo the international Exhibition & Conference for customer contact solutions and customer strategy & management. New for 2008 the National Incentive Show will run alongside the Print for Business Exhibition, the only UK trade show dedicated to the trade providers of print related products services, systems and solutions.
Diverse range of exhibitors
This year’s show welcomes many new companies to the show including ASDA Business Rewards, Bosch, Brand Addition, Debenhams, Grass Roots, Motivaction, Samsung, Sony and Entrepreneur of the Industry 2007 winner Clippykit.
The show also welcomes back last year’s exhibitors including: AT Cross, Abstract Bottle Company, Bedlam Puzzles, BPMA, Carta Mundi, Coles Pen Company, Crazy Horses, CRE8: Multimedia, Eco Incentives, Filmology, Groovy Chocolate, Hamptons (Stow), House of Sarunds, John Lewis, Just What You Want, Madison Commercial, Monk Marketing, Ocean Pearl UK, P&MM Travel & Leisure Solutions, Partridge Peartree Promotions, Roantree Incentive Marketing, Sweet Temptations, Sweet Thoughts, The Coaster Company, VCG The PromoRisk People and Wallace Cameron Group.
Marketing Association Alliance
The Marketing Association Alliance is a network of trade bodies made up of the ISP, the
British Promotional Merchandise Association (BPMA), the Direct Marketing Association (DMA), Point of Purchase Advertising International (POPAI), the Independent Print Industries Association (IPIA) and The VA, representing vouchers and gift cards. It will be hosting seminars on each day of the exhibition.
Tuesday
11am The ISP’s associate director of education, Richard Pink, formerly promotions and licensing manager at Kellogg Sales and Marketing UK and head of licensing at Entertainment Rights.
2pm Phil Day, business manager at POPAI will lead a seminar on top tips for reaching the biggest audiences.
Wednesday
11am Gordon Glenister, director-general of the BPMA
2pm Andrew Johnson, director-general of The VA.
Thursday
11am John Price of the DMA on outbound telemarketing
2pm Andrew Pearce, chief executive of the IPAI, on innovations in print.
August 17, 2008
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