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RPM hits the road again for Cancer Research
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Leading experiential agency RPM has been appointed again by Cancer Research UK (CR-UK), to implement its 2008 Cancer Awareness Roadshow.
 
The roadshow, which is launching in June, for a third year, will visit a multitude of locations throughout the UK. The aim of the activity is to drive awareness of key cancer prevention and early detection information via face-to-face communication, distribution of information and supporting local health professionals. It aims to target hard to reach groups in at risk areas across the UK.
 
The 2007 roadshow, which was also arranged by RPM, used two trailer units that were towed on site. This year, they will also be using a converted van that will specifically target harder to reach areas and promote ‘SunSmart’ messages in popular holiday destinations during summer 2008. The roadshow has received 27,000 visitors between April 2007 and April 2008 and overall has received 45,000 visitors since its launch in April 2006.
 
The units will visit different parts of Britain simultaneously, running in bursts of six weeks between June and December. Each unit will contain a large variety of leaflets on how visitors can reduce the risk of cancer and spot it early. Staff will be available to answer visitor’s questions and carry out BMI (body mass index) tests and carbon monoxide tests in smokers. A trained nurse will also be on hand to offer confidential and personalised health advice.
 
This year, the live activity will incorporate weekends, and has been extended from three days a week last year, to four days a week, with a focus on the summer months, culminating in the second week of December.
 
Louise Bishop, Health Campaigns Manager at CR-UK commented: “After the success of last year’s roadshow it made sense to have RPM on board for the 2008 campaign. This year our focus is to expand the activity and to make information and support available to as many people as possible in high-risk areas, which will certainly be helped by the extra day and weekend activity. We’re confident that we can exceed last year’s reach by some margin and help make a positive difference to many people’s lives.”

June 25, 2008
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