Formed in 1933 and established as The Institute of Sales Promotion Limited (ISP) in 1979, it remains the only trade association that truly represents promoters, agencies and service partners engaged in promotional marketing.

The ISP represents the UK marketing industry with a mission to protect, promote and progress effective sales promotion across all media channels through its renowned education, legal advice, awards and other products and services.

• The trade association for organisations involved in sales promotion across all media channels: Click here for details about corporate membership
  
• The professional body for individual promotional marketing practitioners. Click here for details about personal membership

The purpose of the ISP

To promote Sales Promotion and its benefits to organisations and to the regulatory authorities.

To progress the achievement of excellence in Promotional Marketing by educating all parties in best practice and in the effectiveness and versatility of Sales Promotion.

To protect Stakeholders' Interests in using Sales Promotion as part of their sales and marketing activity through the provision of a Legal Advisory Service and by promoting responsible self-regulation in line with the CAP Code.

Our Mission Statement

1. To raise the stature of sales promotion within the marketing industry and promote its strengths both within and outside the membership and consolidate the position of the ISP as the pre-eminent voice for promotional marketing in the UK.
    
2. To monitor and maintain the highest standard of self-regulation within the sales promotion industry across the three areas of membership.