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Sales Promotion is one of the principal disciplines in marketing. Link here to other friendly organisations that can help us all do a better job.

Additional useful details of various bodies can be found here.

Advertising Archives is a unique picture library comprising the most comprehensive collection of American and British press ads and magazine cover illustrations in Europe.

Accredited Response Management (ARM) To meet demands from mail order companies, online traders, agencies & consumers, the Accredited Response Management Scheme (ARM) is a new initiative designed to raise standards and confidence in the UK Fulfilment & Response Handling Service Industry.

The Advertising Association (AA) the voice of the marketing communications industry.

The Advertising Standards Authority (ASA) the self-regulatory organisation which polices the Codes.

The B2B Best Practice Alliance central resource for best practice in business-to-business marketing

British Promotional Merchandise Association (BPMA) comprehensive listing of premium promotional goods and services, and their suppliers.

The Committee of Advertising Practice (the CAP) is a self-regulatory body that creates, revises and enforces the British Codes of Advertising, Sales Promotion and Direct Marketing (the CAP Code).

Direct Marketing Association (DMA) representing the direct marketing industry.

GS1 UK the body responsible for issuing bar codes.

The Incorporated Society of British Advertisers (ISBA) the voice of advertisers in
the UK.

Institute of Practitioners in Advertising (IPA) the industry body representing the advertising agencies.

Marketing Communication Consultants Association (MCCA) the trade body representing some of the UK’s leading marketing communications consultancies.

The Promotional Council of Europe (PMC) European Issues.

The Va (Voucher Association) is a trade body representing the interests of voucher providers in the corporate incentive, loyalty, reward and gift voucher markets.

Which? (formerly the Consumer Association). Its aim is to improve the standard of goods and services to the people in the UK.
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