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Institute of Promotional Marketing The ISP is rebranding as the Institute of Promotional Marketing, after members voted overwhelmingly in favour. |
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Waitrose coupon policy Waitrose will no longer allow customers to use money-off coupons unless they buy the relevant product.
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Drinks promos face ban 'Irresponsible' promotions to be banned from April 6th 2010.
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ISP in central London move
The ISP is moving out of Arena House, Islington, and in to the centre of London.
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'Young Person's Group' meets The ISP's new Young Person's Group had its first meeting at the end of November.
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Children and the commercial world Commercial activities, including marketing, are not "poisoning childhood," an independent report says.
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ISP membership up despite recession The ISP's membership actually incrsead during the last year, in spite of the economic uncertainty, says head of membership Glyn Shakespeare.
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ISP researches value-add promos Following the publication of ground-breaking research into the harm to brands caused by over-using price promotions, Colin Harper, the ISP's head of insight, is to assess value-added promotions.
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ISP lobbies Northern Ireland on prize promotions
The ISP is calling on the Northern Irish Government to drop the ban on prize promotion
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Brits triumph at the Globes UK agencies have won no less than eight major awards in the MAA Worldwide Globes. |
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SP pulling out of recession? Sales Promotion is well-positioned to grow post-recession, says IPA Bellwether
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Tesco changes coupon policy Tesco will now only accept money-off coupons if the relevant product is bought. |
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ISP warns on online entry problems Marketing Week has reported that the ISP is warning of an increase in multiple competion entries via online routes
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Brands sign up to ISP Seal The ISP Seal has now been awarded to more than 20 promotions, including some from the UK’s biggest brands.
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ISP prize draw winner announced
A huge thank you to everyone who completed and returned our recent questionnaire.
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ISP entries to Euro and global awards ISP Award-winning entries for 2009 have been entered for the European IMC Awards and the worldwide Globes Awards. |
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SP takes at least 13% of UK spend
Sales Promotion accounts for at least 13 per cent of UK marketing spend, according to the CIM.
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Euro Court says bans on ‘free’ illegal The European Court of Justice has struck down a Belgian law which bans marketers from offering ‘free’ items when another item is purchased. |
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Commission: no blanket ban on ‘free’ The European Commission has indicated to the ISP that it is unlikely to try and stop all use of the word ‘free’ in promotions.
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New CAP Code A new CAP Code will be published next week, with significant changes for promotional marketing. |
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ISP works with OFT on price promos The ISP is working with the OFT on a market study into the Advertising of Prices. |
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Instep new name for young persons group The new ISP group aimed at getting younger promotional marketers re-engaged with the Institute has been named 'Instep'. |
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Budgets to bounce back in 2010? Marketing budgets should grow in 2010 after two years of cuts, according to the latest IPA/BDO Bellwether survey.
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ISP coupon briefings The ISP is planning to run a series of briefings for brands and agencies to explore ways to reduce the impact of coupon mis-use.
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MPs attack drinks marketing Alcohol marketing should have its own regulatory system, argues Health Committee.
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ASA upbraids Daily Mail on 'free' The ASA has upheld complaints over the Daily Mail's misuse of 'free'.
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MPs to call time on drinks promos? The Commons Health Select Committee is about to call for minimum pricing of alcohol plus a ban on some promotions.
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Granby joins ARM scheme Granby has become the latest compnay to join the ARM accreditation scheme.
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Make Your Mark! The ISP needs young, bright, intelligent members of the promotional marketing community to help it understand the issues and trends that concern them.
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Carlson Marketing bought Groupe Aeroplan, which owns Nectar, is buying Carlson Marketing for $175.3m.
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ISP Graduation 2009 Graduates for the ISP Diploma and the ISP Certificate received their qualifications in a ceremony at the House of Commons.
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£25.6bn spend on retail promotions Brand owners spent £25.6 Billion in 2008 on sales promotion activity through retailers, the ISP says
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Consumers like promotions Two-thirds of UK consumers say they welcome promotions. |
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FREE PET Click below to receive your free PET.
(ISP Promotional Evaluation Tool)
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BMA ad ban call 'naive' says ISP The BMA's call for a total ban on marketing of alcohol would achieve nothing, says ISP chairman Clive Mishon |
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ISP sponsors alcohol debate at House of Commons The ISP is sponsoring a debate at the House of Commons on October 19 on alcohol marketing.
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DEFRA: no plan to ban BOGOFs There are no plans to legislate against two-for-one deals, DEFRA says.
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eBay listens to ISP & Valassis on coupon sales The ISP and Valassis have worked together to convince eBay.co.uk to change its policy on the online sale of coupons and vouchers. |
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ISP Football 2009 BD Network triumphs in the 2009 ISP 5-a-side Tournament competition, sponsored by VCG and MIG.
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Lefroy new CEO for AA Tim Lefroy, ex-ceo of Y&R UK, is to be the next chief executive of the Advertising Association. |
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ISP member news Read about the latest account wins, campaigns, products, services and other news.
ISP KnowledgeShare A new, complimentary training initiative from the ISP.
The ISP Seal A new consumer-facing accreditation scheme |