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Measuring promotional effectiveness
A new one-day course providing criteria and tools for measuring campaigns
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Sales promotion budgets down, claims Bellwether
Gloomy news from the latest quarterly report on marketing industry trends
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Enrol now for the ISP Motivation Diploma
The definitive course for people involved in staff and channel incentives
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Catch the ISP on broadband TV
Click here to view the ISP's latest programme on MarketingSuccess.tv
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ISP joins forces for Marketing Association Alliance
Launch of new alliance of trade bodies
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ISP plans football and netball tournaments
New inter-company events are planned after soccer success
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Nominations for ISP Awards 2008
Book now for the Awards dinner on May 22. Don't miss the early bird special rate on tickets
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ISP Legal Advisory Service expands with Lewis Silkin
New services include corporate finance, commercial property, employment and commercial litigation
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Unfair Commercial Practices Directive
Guidance note from ISP Legal Advisory Service on how new legislation affects the use of the word "free"
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Update on UK promotions in Northern Ireland
The ISP seeks a deal over the Gambling Act so that promoters can avoid prosecution in Northern Ireland
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ISP wins debate on brand reputation
Well-run promotions are more important than good advertising
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New website for prize promotions
ISP and Winner's Friend in new initiative
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