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eBay listens to ISP & Valassis on coupon sales
The ISP and Valassis have worked together to convince eBay.co.uk to change its policy on the online sale of coupons and vouchers.
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Euro Court says bans on ‘free’ illegal
The European Court of Justice has struck down a Belgian law which bans marketers from offering ‘free’ items when another item is purchased. |
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ISP's first consumer facing initiative
The ISP has launched the ISP Seal, a new initiative aimed at extending consumer protection in the promotional marketing industry.
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Commission: no blanket ban on ‘free’ The European Commission has indicated to the ISP that it is unlikely to try and stop all use of the word ‘free’ in promotions.
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Agencies saw steady growth in 2007
Group-owned agencies were far better at growing their profits, according to a new survey.
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ISP refers company to Trading Standards
The ISP has reported Fireblade UK Ltd. to Trading Standards for falsely claiming to be an ISP member.
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Bellwether: SP weathering storm?
Sales Promotion is weathering the economic downturn better than every other area of marketing except the Internet, according to Q4 2008 IPA Bellwether.
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Obituary
Robin Kingsland, one of the founders of KLP, passed away just before Christmas.
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ISP lunch makes the Grade
Michael Grade, chairman of ITV, was guest of honour at a packed ISP Annual Lunch – sponsored by fixed fee company VCG.
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Unhappy hour
Broad outline of proposals to further restrict the use of certain promotional tactics by alcohol retailers announced.
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ISP on new broadband TV site
Click here for the ISP's latest programme on PromotionalSuccess.tv
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ISP launches KnowledgeShare service for agencies and brand owners
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UK wins four Globes in international awards
ISP Awards winners go on to win on global level |
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New ISP course launched in experiential marketing
Book now for the 2009 ISP Certificate in Experiential Marketing |
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ISP appoints Head of Communications
Martin Croft to manage all internal and external communications |
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Sales promotion fares 'slightly better' in budget slump
The Bellwether Report reveals sales promotion has increased its share of marketing spend despite cuts in budgets |
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ISP Football 2009
BD Network triumphs in the 2009 ISP 5-a-side Tournament competition, sponsored by VCG and MIG.
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First-ever ISP Seal awarded
A 'Win a Tractor' promotion for Tyrell's premium crisps is the first to be awarded the new ISP Seal.
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ISBA welcomes ISP Seal
The Incorporated Society of British Advertisers, the body which represents the interests of Britain’s advertisers, has welcomed the launch of the ISP Seal and is encouraging its members to look at incorporating it into their marketing activities.
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CAP and BCAP Codes review
Both sets of Codes are being reviewed.
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Lefroy new CEO for AA
Tim Lefroy, ex-ceo of Y&R UK, is to be the next chief executive of the Advertising Association.
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McDonald's in UK's biggest-ever promotion
The Marketing Store has created McDonald's Best Chance Monopoly, with £280m in prizes.
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Daily Mail exposes coupon fraud
Coupons which save consumers £500 million a year are under threat, according to a Daily Mail story today (Monday February 16).
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Sylvester and Carr: ISP advisory directors
Add motivation and digital expertise to the ISP Board
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ASA's Graham leaving?
ASA Director General Chris Graham is likely to be named Information Commissioner. |
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Bob's European Grand Prix
The Communications Agency’s ‘Give a Few Bob’ campaign has won the Grand Prix in the IMC European Awards.
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ISP Diploma in Promotional and Interactive Marketing
Book now for the 2009 course
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ISP publishes new electronic coupon guidelines
Guidance on web-based coupons, in association with Couponstar
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Two-thirds of shoppers now seek promotions more often
Reports from Mintel and Hitwise reveal more demand for promotional offers
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Unfair Commercial Practices Directive
Guidance from the ISP Legal Advisory Service and the OFT on the legislation and use of the word "free"
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ISP Legal Advisory Service expands with Lewis Silkin
New services include corporate finance, commercial property, employment and commercial litigation |
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Digital promotion complaints rise
ISP reports eightfold increase year on year in consumer complaints about online promotions |
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ISP member news
Read about the latest account wins, campaigns, products, services and other news.
ISP KnowledgeShare
A new, complimentary training initiative from the ISP.
The ISP Seal
A new consumer-facing accreditation scheme |
